Keeping your customers close: 5 ways to retain customers with email marketing


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Imagine yourself making an online purchase. While purchasing something would you prefer to return to a trusted E-Commerce website or experiment with a new site? While in certain cases exploring a new site is the right choice, research shows that it’s more common to return to an old, trusted site.

This is no different for email marketing. Email marketers across the world agree that it is more difficult to convince a new prospect than to retain an old customer. Yes, creative templates, innovative graphics and dynamic content is often responsible for luring in new patrons, but as you are trying to bring in new customers, so are your competitors. The important thing to keep in mind is that email marketing should not be viewed as a separate entity but should be integrated with the overall corporate marketing strategy!

So here are five simple rules that marketers should keep in mind for retaining customers with email marketing.

5 rules of retaining customers through email marketing

Rule 1: Planning your email life-cycle campaign
Being proactive and planning your email life-cycle campaign is the first step towards success. As a marketer you must segment and study your customers’ buying behavior and response to previous campaigns. Appropriate analysis gives us key insights. For instance, study if your audiences are more responsive to emails that speak of offers/promotions/discounts, or if they are more likely to open an informational email, or if they are entertained by emails that share stories and interesting facts. Once you know your customers’ nature, you can design your email campaigns accordingly, in order to retain their loyalty.

Rule 2: Timing is of utmost importance
For successful email marketing campaigns one must know ‘when’ and ‘how’ to leverage from an opportunity. So if it’s a festive season it’s likely your discount offers will lead to better conversions; if a competitor has declared an offer it is expected that you will offer something similar; if a customer is interested in electronic goods, your emails should provide him with the range of similar products to increase chances of up-selling and cross-selling. The trick is to know when and how to reach your existing customers. They have trusted your brand once. So make sure they have a reason do it again.

Rule 3: Keep the Subject line to the point
Respect your customers and their time. Don’t include subject lines that are misleading. The first question your customer will ask is, “Is this email relevant?” So make sure it is. The best email campaigns have subject lines that respect brevity and simplicity. Keep your subject lines to-the-point and arresting, so that whether an old or new customer, they have the curiosity to actually open the email.

Rule 4: Identify the winners and losers
In every business there is always the risk of losing some customers and winning others back. Email marketing can play a key role in this. To start with, identify those customers who have been inactive on your site for a prolonged period. There are more chances of being able to win them back, if you can design the right email campaign for them (to know more about benefits of email campaigns read my blog). On the other hand, if there are customers who have been disappointed with your services and products, there are lesser chances that a simple email campaign can win them back. So try to identify the winners and losers and design your email marketing strategies around them.

Rule 5: Work, work and rework on that Landing Page
Several email marketing campaigns fail to deliver the desired result because of a non-impressive landing page. When customers open your email, they are lured by what the email contains. But to actually result in a conversion, they must visit your webpage either for a purchase, subscription, or transaction. So if you are sending an email for gaining new subscribers then make sure your landing page is customized for it: “Free Subscription for 30 days!”, “20% off on immediate subscription!” If you want to retain your customers make sure they don’t have to go on a wild goose chase!

Winning back and re-engaging or retaining a customer through email marketing is not a onetime affair. A continuous flow of communication is essential that will gradually strengthen customer loyalty and retention. Additionally, based on the customers you are targeting you will have to use the right email marketing solutions, strategy and tools, evaluate data, analyze competitor strategy and more. So work towards building lifetime customer value and you will have your own answers on how to retain customers through email marketing!

If you want to learn more about email marketing or want to get assistance on designing your email campaigns, get in touch with us at Email Data Group and we shall provide you with the most email marketing services and solutions!


5 Benefits of Email Campaigns: Why Email Marketing is good for your business


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Let me ask you a few questions? Do you like rummaging through your belongings to try finding something received a few months back? How about making adjustments to your schedule so as to make time to visit the post-office? And what about when attending a meeting or conference you have to attend calls from unknown numbers, only to realize that it’s an automated call or a sales pitch? The answer to all those questions is a definite “No”! No one, and that includes me, likes any of those!

Now modify the scene and perceive it as a business scenario, and there, you have a problem! The business challenge of finding a crucial message or mail at the right time; finding time to send all your shareholders updates via post; getting disturbed with unsolicited calls at busy hours! The solution to all of those problems is email campaigning! As a marketer what you must comprehend is how email campaigns are good for your business and how they benefit organizations to achieve business excellence!

5 Benefits of Email Campaigns!

Designing the best email campaign is not a rudimentary or hassle-free task. It takes commitment, dedication, time and creativity to come up with the right ‘call’. So when more than 82% marketers across the globe prefer email marketing it can be assumed that it has business benefits that organizations have leveraged from!

  • It’s cost effective: While there is an initial investment incurred for designing and developing the content for your email campaigns, there are no further costs involved. Not only does one save on printing and postal costs, but also overhead costs! Costing only a few cents or pennies to send an email, it’s 20 times more cost-effective than traditional channels! Moreover, it supports the initiatives for a green and going paperless movement!
  • It’s easy to track: Have no doubts, this benefit of email campaigning is what makes marketers swear by it! All available software for email marketing is programmed such that it tracks email campaign performance by keeping a record of open, click-through, bounce, conversion rates and more. Tracking and reports gives valuable feedback that help organizations to make immediate updates to their email marketing campaigns for the best outcome!
  • It delivers a positive ROI: If there is one thing shareholders hate, it is a bad annual statement! So when a marketing channel delivers a positive ROI, that’s all that matters! According to a study by DMA, in 2009, email marketing campaigns generated a positive ROI of almost $43.62 for a dollar spent and the value has not diminished over the years!
  • It’s immediate: If you want to be your customers’ first choice, you will have to be the first to reach them! Email marketing is quick and can start to churn out results within minutes of its ‘dispatch’ by creating a sense of urgency! For instance- an announcement of a ‘Sale’ or a ‘Discount’ or even an upcoming ‘Offer’. A big time saver, email campaigns assists increase in sales conversions, at times even up-selling and cross-selling and brings in repeat business!
  • It’s Global: If you want to limit yourself to local and regional customers then think again! With the best email campaigns, the entire world can be your customer! You can send an immediate message to customers across the globe that can help building up your brand image!

But to think that the above mentioned benefits are the only way organizations can benefit from email campaigns would be an understatement. Email campaigning is measurable and emails can easily be shared; email marketing can be streamlined for targeted audiences and helps to send personalized messages; email marketing facilitates frequent and repeated communication and has a quick response time! So if you have not yet ventured into the world of email campaigns- well, it’s time for you to do so!

If you want to use email campaigns as a marketing tool for bringing your products and services into the limelight, get in touch with us at Email Data Group and we can help you with the best business solutions!

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Email Data Group – Data Appending Solutions Testimonial


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Data Appending Solutions

Background: The client is a Nebraska based telecom company providing a suite of communication services. The company has clients all over the US and happens to be one of the largest corporations in America. They cater to both B2B and B2C segments. For B2C clients, the company has a comprehensive range of services that include local and long distance home phone services, high-speed Internet, wireless and satellite TV Networks. For B2B markets, they offer local voice and data services, Business Class High Speed Internet, wireless, satellite TV, voice and data communication equipment and managed network services. Situation: The client held a survey among their customer base to check the strength of their customer relationship. The survey inferred that they have lost touch with quite a number of their clients as they did not respond to their campaigns and the company gradually stopped mailing them. The management decided to get in touch with those customers to enhance and strengthen their customer base. Results: Email Data Group’s affordable data appending solutions delivered:

  • Match rates of 75 percent
  • Average opt-out rates of 3.2 percent
  • Bounce rates as low as 1.5 percent.
  • Open rates of 69 percent and click through rates of 35 percent.
  • The sales increased by double-fold

About Email Data Group Email Data Group is a well-established name, providing unique, quality online marketing services to clients across the globe that forces to buy email marketing. Our clients range from small and mid sized companies to big Fortune 500, 1000 companies. From building email marketing lists to executing targeted email campaigns, Email Data Group helps clients with their complete email marketing efforts. The company ensures the maximum ROI for clients with innovative out-of-the box marketing techniques.

Get Data Appending Solutions from Email Data Group at affordable prices.

For more information contact us today!

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